JOB APPLICATION
ADS MANAGER
Not Accepting Applications.
Watch the video below to learn what we're about and determine if you'd like to join us on our mission.
As a leading name in the Sexual Addiction Recovery industry, we are excited to announce an opportunity for a highly proficient, experienced, and professional individual to join our team as Ads Manager.
At Unchained Leader, our mission is clear: we empower men and women to break free from the grip of lust, sexual, and pornography addiction.
We recognize the challenges these addictions bring and offer a unique 90-day program designed to liberate individuals from the chains that bind them.
Our distinctive approach lies in helping individuals uncover the root causes
fueling their pornography addiction.
What sets us apart is our proven process, which has successfully guided thousands of men and women to embrace freedom from the clutches of unwanted desires.
As we continue to expand our footprint, we are on the lookout for a passionate and versatile individual to spearhead the growth and delivery of our marketing message across various medias.
As the ideal candidate, you will play a pivotal role in shaping the success of our marketing and conversion efforts, supporting lead engagement, conversion rates, and ultimately enrollments into our programs.
If you are passionate about running paid ads, tracking results and growth, and marketing psychology, we want to hear from you.
Join us at Unchained Leader and be a key player in a company that values innovation, fosters personal and professional growth, and makes a true positive impact on its Members.
Full-time position
Eastern time zone hours
We are looking for an experienced Ads Manager. If you do not have at least 2 years experience in running paid ads for Facebook, YouTube, and Google Search, please do not apply.
JOB ROLE &
RESPONSIBILITIES
1. Research and Understanding the Audience:
Deep understanding of the target audience.
Researching demographics, preferences, and behaviors to tailor the ads appropriately.
Conduct keyword research to identify relevant search terms and phrases for Google Search ads.
Optimize ad copy, landing pages, and keyword targeting to improve ad relevance and quality score, thereby reducing cost per click (CPC) and improving ad placement.
2. Campaign Strategy and Planning:
Develop and implement comprehensive paid advertising strategies aligned with the company's marketing objectives and target audience.
Conduct thorough research to identify target demographics, keywords, and audience segments for each platform.
Create campaign structures, ad sets, and ad creatives tailored to specific marketing goals and audience preferences.
3. Platform Management:
Manage and optimize advertising campaigns across multiple platforms, including Facebook Ads Manager, Google Ads (formerly Google AdWords), and YouTube Ads.
Monitor ad performance metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
Adjust targeting, bidding, and ad placements based on performance data to maximize campaign effectiveness and ROI.
4. Budget Management:
Set and manage advertising budgets across different campaigns and platforms to optimize spending and achieve maximum ROI.
Monitor budget allocation and adjust bids and spending as needed to ensure campaigns stay within budget while maximizing performance.
5. Performance and Analysis Reporting:
Analyze campaign performance data to track key metrics and identify trends, opportunities, and areas for improvement.
Prepare regular reports summarizing campaign performance, insights, and recommendations for optimization.
Present findings and recommendations to stakeholders, including management and other team members, to inform decision-making and strategy refinement.
6. Conversion Tracking and Optimization:
Implement conversion tracking mechanisms, such as Facebook Pixel and Google Analytics, to track user actions and measure the effectiveness of advertising campaigns.
Optimize conversion pathways, landing pages, and user experience to increase conversion rates and drive desired actions (e.g., sign-ups, purchases, inquiries).
7. Staying Updated on Industry Trends:
Stay abreast of industry trends, best practices, and algorithm updates for each advertising platform.
Experiment with new ad formats, targeting options, and optimization techniques to stay ahead of the competition and drive innovation.
8. Compliance and Ad Policy Adherence:
Ensure all ads comply with platform policies, guidelines, and advertising regulations.
Stay informed about changes to ad policies and proactively update campaigns to maintain compliance and avoid ad disapproval or account suspension.
9. Communication and Collaboration:
Collaborate with internal stakeholders, including marketing, sales, and creative teams, to align advertising strategies with overall business objectives and messaging.
Communicate regularly with senior management to provide updates on campaign performance, insights, and recommendations.
Overall, this role is multifaceted, requiring creativity, strategic thinking, attention to detail, and effective communication skills.
We are looking for someone with a good attitude, who knows what they're doing, and can execute quickly.
APPLY TODAY!
Complete the Application below to be considered for this role.
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